An Independent House of Jewelry, Sovereign Objects, and Material Innovation — dedicated to the creation of assets of enduring significance.
ESTABLISHED IN THE UAESB is an independent House dedicated to the creation of jewelry, sovereign objects, and material innovations that carry significance beyond their time.
Founded in the United Arab Emirates in 2006, the House rests upon a foundation that is not merely chronological, but cumulative — the formal crystallization of a practice initiated in 1997 by its founder, Fakhri Tarabein, whose continuous work has spanned jewelry, diamonds, symbolic design, material innovation, private advisory, and long-term value creation.
Today, the House operates at the convergence of craftsmanship, symbolism, innovation, and asset creation.
Operating across High Jewelry, Legacy Jewelry, Sovereign Objects, and Natural Diamond Surface Innovation.
Its work is guided by a simple belief:
The most valuable creations are not merely admired.
They endure.
Founded to Create WhatEndures.
Founded in the UAE in 2006, the House rests upon a foundation that is not merely chronological, but cumulative — the formal crystallization of a practice initiated in 1997 by its founder, Fakhri Tarabien.
Today, the House operates at the convergence of craftsmanship, symbolism, innovation, and asset creation.
The most valuable creations are not merely admired.They endure.
The object is never the destination.It is the vessel.
Every asset the House conceives is a carrier of intent and memory — created to remain long after the moment that inspired it.
The House intentionally maintains a highly selective public archive.
A significant portion of our practice is dedicated to bespoke commissions, sovereign objects, private collections, proprietary innovations, and strategic advisory engagements — many of which are undertaken under rigorous standards of confidentiality, exclusivity, and non-disclosure.
Accordingly, this website presents a carefully curated representation of the House's philosophy, capabilities, and selected works rather than a comprehensive portfolio.
We believe the lasting value of an asset resides not only in its material excellence, but in the discretion with which its story is preserved.
Where appropriate, additional project references, supporting materials, and selected case studies may be shared during private discussions with qualified clients and institutional partners.
Six Domains. One Methodology.
High Jewelry & Legacy Systems
Bespoke jewelry systems conceived not merely as adornment, but as enduring assets of significance.
Created for individuals and families seeking continuity across generations, each work is designed to preserve identity, embody memory, and carry personal narratives through material form—transforming precious materials into lasting instruments of inheritance and legacy.
READ THE DISCIPLINE →Sovereign & Diplomatic Objects
Symbolic objects created for governments, royal households, institutions, and occasions where recognition, diplomacy, and cultural identity require enduring expression.
READ THE DISCIPLINE →Natural Diamond Surface Innovation
SB is the originator of the world's first genuine and certified Natural Diamond Coating — a proprietary methodology extending natural diamonds beyond traditional jewelry into permanent material environments.
READ THE DISCIPLINE →Collectible Objects, Artworks & Commemorative Creations
Objects conceived at the convergence of material significance, artistic intention, cultural memory, and symbolic recognition.
Whether created as collectible artworks, commemorative objects, or enduring emblems of achievement and distinction, each work is designed to preserve meaning long after the occasion that inspired it.
READ THE DISCIPLINE →Private Diamond Advisory
Discreet counsel for individuals and families seeking exceptional diamonds of enduring significance.
Advisory engagements encompass the identification, evaluation, acquisition, and stewardship of remarkable stones selected not merely for rarity, but for their capacity to preserve value, carry meaning, and endure across generations.
READ THE DISCIPLINE →Brand Strategy, Creation & Development
Strategic counsel for founders, family enterprises, and emerging luxury houses seeking to define, build, and elevate distinctive brands.
Engagements may encompass brand positioning, identity development, collection architecture, narrative systems, and the creation of coherent foundations capable of supporting long-term growth and recognition.
READ THE DISCIPLINE →The World's First Certified Natural Diamond Coating.
In a field defined by imitation, the House introduced something original.
A proprietary process — developed through years of material research and experimentation — that extends the application of natural diamonds beyond traditional jewelry into enduring surfaces and high-value environments.
The result is not decoration.
It is material permanence.
- 01Architectural Interiors & Furnishings
- 02Automotive, Marine & Aerospace
- 03Fine Sculpture & Monumental Forms
- 04Collectible Design & Cultural Objects
The objective is not only decoration, but the creation of material systems capable of carrying value, distinction, and permanence through time.
Fakhri Tarabein
FOUNDER & CREATIVE ARCHITECTCreator of Legacy Jewelry Systems & Sovereign Objects
Advisor to UHNW Individuals & Institutions
For over three decades, his work has focused on transforming exceptional materials into lasting assets — defined by character, continuity, and intent.
Awarded the UAE Golden Visa for creative distinction in jewelry and luxury arts.
Served as an official witness in documented Guinness World Records verification processes.
Featured across leading international and regional media platforms.
The work of the House and the practice of its founder have been documented across international and regional media. Selected references are available upon request.
Material becomes lasting when structured through intent, continuity, and intent. This principle forms the conceptual foundation of both his work and the House it has given rise to.
The method gave rise to the House.
The House gives rise to assets.
Every lasting institution is guided by a way of seeing. The work of the House is informed by two proprietary frameworks currently being prepared for publication.
Narrative Materiality explores the proposition that materials carry more than physical properties.
They also carry memory, narrative, signature, and — most importantly — association.
Within this framework, value is understood not solely through rarity or utility, but through the associations embodied within material form.
Design Epigenetics examines how objects, identities, systems, and cultural artifacts evolve through successive layers of intention, context, use, culture, and time.
Rather than treating design as a fixed outcome, it approaches design as a process through which significance accumulates across generations.
Creator of the world's first genuine and certified Natural Diamond Coating.
Pioneer of proprietary Natural Micron Diamond methodologies integrating coating, surface texture, light interaction, and architectural applications.
Innovator of the world's first certified Natural Diamond Coating Process.
Innovator of the world's first Natural Micron Diamond Polishing Process.
Intellectual property and patent registrations currently in progress.
Creator of record-scale natural diamond portrait projects.
Contributor to internationally recognized luxury, artistic, and cultural initiatives.
International, regional, and local media recognition and appearances.
Recipient of the UAE Golden Visa in recognition of contributions to jewelry design and luxury artistic creation.
Official participation in Guinness World Record recognition initiatives.
Creative collaborations spanning luxury houses, couture designers, distinguished patrons, and internationally recognized figures.
Selected projects, innovations, and recognitions are available upon request.
A Select Practice.
SAM & BROS accepts commissions and private engagements where craftsmanship, intent, and long-horizon value are weighed in equal measure.
Inquiries are received and considered individually.
There is no standard process. There is only the specific.
Some creations are made to be admired. Others are made to remain.
We craft assets that carry story, character, and consequence beyond their time.
The House accepts select private engagements and institutional collaborations for those seeking to create something worthy of inheritance.
If there is a story worth preserving,
a character worth expressing,
or an inheritance worth materializing —
the conversation begins here.
Every engagement begins with a considered conversation. Share the essentials and the House will respond in confidence.
- TEL+971 4 23 99 000
- MOB+971 54 53 99 000
- WHATSAPP+971 54 53 99 000
- EMAILinfo@samandbros.com
Suite R | Indigo 7 | Almanara St | Sheikh Zayed Rd | Dubai | United Arab Emirates
VIEW ON MAP →The Language of the House.
The House
SAM & BROS operates as an independent House — a continuous creative institution, not a commercial brand. Founded in the UAE, practice initiated 1997, House established 2006.
Sovereign Object
A symbolic object created for governments, royal households, and institutions where recognition, diplomacy, and cultural identity require enduring material expression.
Natural Diamond Coating
A proprietary methodology originated by the House — the world's first genuine and certified natural diamond surface, extending diamonds beyond jewelry into permanent material environments.
Legacy System
Bespoke jewelry conceived as an enduring asset — designed to preserve identity, embody memory, and carry personal narratives across generations.
Private Diamond Advisory
Discreet counsel for individuals and families on the identification, evaluation, acquisition, and stewardship of exceptional natural diamonds of enduring significance.
Enduring Significance
The House's foundational measure of value — the capacity of a work to preserve meaning, structure, and material integrity long after the moment of its creation.
THE TIP OF THE ICEBERG
A selective record of creative collaborations and engagements through which the House has contributed vision, specialist expertise, craftsmanship, and material intelligence.
